Basketball

Steph Curry is the NBA’s top draw, and TV ratings can prove it. Even without him, is viewership back up?


Top Draw is Gone Fishin’ 

Stephen Curry will not take part in the NBA playoffs, a fact that nothing can or should be done about. It is not incumbent on the league to produce outcomes favorable to popular players, and the Play-In was an exciting success, even if the setup fostered this particular, specific downside. Still, it’s interesting to review recent evidence that speaks to Curry’s popularity, because in it, you can see insights into a formula for what resonates with fans on the local level.

Here, I’m referring to a remarkable collection of data compiled by John Ourand and David Broughton of the Sports Business Journal. That duo posted full details of not only the NBA’s local ratings in 2020-21, but also the NHL’s.





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