The PGA Tour has partnered with the American Gaming Association’s Have A Game Plan.® Bet Responsibly public service campaign to educate and help protect bettors.
The Tour said it will develop content to help bettors “Know When to Lay Up” and bet responsibly. The co-branded content will appear on social and digital platforms along with public service announcements on PGA Tour Radio.
The Tour joins NASCAR and the NHL as partners in the campaign. Topics include setting and sticking to a budget, keeping betting social, knowing the odds, playing with trusted and regulated gaming operators, and learning warning signs of problem gambling and addiction. Monumental Sports & Entertainment and the Vegas Golden Knights also have committed inventory in support of the campaign.
“A key pillar of the PGA Tour’s sports betting strategy is responsible gaming and ensuring our fans are equipped with the appropriate resources so they are properly prepared and educated,” Scott Warfield, Vice President of Gaming at the Tour, said in a media release. “By aligning with the American Gaming Association in support of its Have A Game Plan campaign, we’re able to align our efforts and provide a consistent message focused on responsible gaming.”
Since the U.S. Supreme Court ruled in 2018 that sports gambling is legal, the Tour has licensed its live scoring data to IMG Arena to distribute to sports betting partners around the world. The Tour’s official sports betting partners include BetMGM, DraftKings, FanDuel and PointsBet.
Sports betting is now legal in 25 states and Washington, D.C. The media release said that between June of 2018 and November of 2020, $35 billion was legally wagered nationwide, generating nearly $2.5 billion in sportsbook revenues and about $330 million in tax revenue for local and state governments.
“The AGA is thrilled to welcome the PGA Tour to our growing responsible sports betting campaign,” Casey Clark, AGA Senior Vice President of Strategic Communications, said in the media release. “As legal sports betting continues to expand in both availability and popularity, it is imperative that responsible gaming education keeps pace. Today’s announcement is a testament to the Tour’s thoughtful approach to sports betting and marks an important step in continuing to engage all industry stakeholders in our shared responsibility to educate fans on safely and responsibly betting on sports.”
