As protests rise across the country calling for justice after the death of George Floyd in Minneapolis and demanding an end to police brutality, beauty brand Glossier made a commitment to support the Black community.
Glossier posted the news on Instagram and Twitter on Saturday, May 30, writing, “We stand in solidarity with the fight against systemic racism, white supremacy, and the historic oppression of the Black community. Black Lives Matter. We will be donating $500K across organizations focused on combating racial injustice: Black Lives Matter, The NAACP Legal Defense and Educational Fund, The Equal Justice Initiative, The Marsha P. Johnson Institute, and We The Protesters.”
The brand is also sending funds to Black-owned beauty businesses. “In an effort to make an impact within our own industry, we will be allocating an additional $500K in the form of grants to Black-owned beauty businesses — more details to come on this initiative in June,” they wrote in the statement.
“We’re inspired by so many people in our community who are using their voices and making change. We see you and are with you. For those looking for ways to take action, you can find resources for engagement and education in our Stories.” In their IG Story, Glossier shared the #JusticeforFloyd petition, the #TonyMcDade petition, and the #JusticeforBre petition on behalf of Breonna Taylor, as well as helpful resources and accounts to follow.
Glossier is one of the first major beauty brands to make such a statement and pledge funds, and people are taking notice, especially as many other popular brands have remained silent or simply reposted Instagram-friendly quotes. “That $1 million Glossier are donating to BLM & black businesses will not go unnoticed. They’ve gained a lifetime customer & i’m making my first purchase rn,” wrote one Twitter user. “This is the first major company I’ve seen actually giving back to our community. Not a post, not a hashtag, but donating actual funds to racial justice organizations AND black-owned businesses. We love to see it,” wrote another. “Shoutout to Glossier for knowing what the f**k is up that is how you use your platform!!” tweeted another, while this Twitter user summed it up by writing: “Glossier slapped down $1 million and said we don’t just talk on this side of the table and I stan!”
This article originally appeared on Teen Vogue.
