There’s no doubt that Zoom is one of the few tech winners of the pandemic. That company is now becoming what Apple’s FaceTime should have become: A platform for personal and enterprise collaboration.

So how and why did Apple drop the (video) ball?

A lost opportunity

I can still recall that when FaceTime was first introduced and we were told Apple planned to make a standard of the tech, which would have made it available across multiple platforms. Then-CEO Steve Jobs said:

“Now, FaceTime is based on a lot of open standards — H.264 video, AAC audio, and a bunch of alphabet soup acronyms — and we’re going to take it all the way. We’re going to the standards bodies starting tomorrow, and we’re going to make FaceTime an open industry standard.”

This never happened, which means that no matter how many Animoji’s you throw at Apple’s video chat solution it’s still only of use to people who live on the Apple Island. And even now — years later — it lacks collaboration tools.

What a waste of a potential platform with hundreds of millions of users.

Zoom has seen massive adoption this year, and the company is displaying great agility as it pivots its business to meet people where they are. What are we using Zoom for? Meetings. And what do people do during meetings? They collaborate.

Copyright © 2020 IDG Communications, Inc.



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