Basketball

Zion should be an easy bet as the future of signature kicks, but can Jordan Brand make us care about a non MJ sneaker?


Roughly 12 years ago I got a call from my buddy Derick about being part of a campaign he was working on for Jordan Brand. He’d just started a job at a hip, boutique marketing firm in Manhattan, and coordinating this Jordan project was to be his first responsibility.

The only details provided were 1) I’d be in the next day’s shoot and 2) the only compensation for my “work” would be a shipment of a few pair of Jordan’s kicks directly to my front door. I immediately had visions of black Cement 3’s, Colombia 11’s and any number of classic J’s and promptly told Derick to sign me up. 

Fast forward a week and a half later. UPS delivers a non-descript package from Tennessee with my name on it. I immediately rip open the box as if I were Terry Bollea at Summer Slam. Waiting for me inside were not one, not two, but three sneaker boxes in that unmistakable black and gray color scheme that any credible sneakerhead can recognize from a mile away as being that…





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