Are the Nets the new kings of New York? Seven years after moving out of New Jersey to Brooklyn, the team has positioned itself to overtake the rival Knicks, if not in franchise valuation then in success on the court and hype off of it. The blockbuster additions of Kevin Durant and Kyrie Irving, long rumored to be joining the Knicks, has rejuvenated a Nets fan base itching for a reason to fill the Barclays Center in a sea of black and white.
The Nets’ offseason, which also included the signings of veteran free agents DeAndre Jordan and Garrett Temple, has created a culture of excitement in Brooklyn’s front office, bolstered by the team’s immediate returns. According to the team, the Nets have already surpassed their ticket revenue from the entirety of last season and are on pace for record franchise revenue this year.
“We’ve been able to capture the moment and leverage the moment to drive the business forward,” said Brett Yormark, CEO of BSE Global, the…
