You may have heard of Diwali from that one episode of The Office where everyone attends Kelly Kapoor’s Diwali party and Micheal Scott mistakenly thinks it’s Indian Halloween. It is not. It is, however, the festival of lights. Diwali is celebrated by over a billion people every year globally, and each region and religion celebrates it differently and for different reasons. For some, it’s a new year; a fresh start. For others, it’s the victory of light over darkness, good over evil, and knowledge over ignorance. For the most part, Diwali is a celebration that culminates in good food, the company of wonderful family and friends, and holistic introspection.

This holiday season, whether you want to support a small business or need some amazing gifts, these South Asian-owned businesses have got some of the coolest products. From delicious food, authentic chai, and homeware to inclusive beauty and stunning fashion, these South Asian-owned businesses will definitely deliver the best of the best. The most meaningful way to celebrate the festival of lights this year, which is on Nov. 14, is to support these small businesses and truly appreciate the culture.



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