Arts and Design

The pull of Palm Beach proves irresistible for blue-chip galleries—but for how long?




The Royal Poinciana Plaza in Palm Beach, Florida.
Photo by Ben Fink Shapiro

With the colder weather, Covid-19 unabated and European borders closed to Americans, US collectors have migrated en masse to their Palm Beach residences—and with them, the blue-chip art dealers that depend on them. But could the flight to Florida prove a long-term relocation amid the city’s massive real estate boom?

Lehmann Maupin and Paula Cooper are the latest galleries to announce seasonal spaces in the warmer locale. They join Pace, Acquavella and Sotheby’s, all three of which are launching as-of-yet temporary locations in November within The Royal Poinciana Plaza—a 180,000 sq. ft, open-air, landmarked property, designed by the mid-century architect John Volk, who built mansions for the Vanderbilts, DuPonts and Pulitzers.

“We heard repeatedly from collectors that their plan was to remain in the Hamptons and then fly directly to Palm Beach in November,” says Pace’s vice president Adam Sheffer, the head of the Florida project. Pace’s lease on the nearly 900 sq. ft space runs from November through May with an option to renew.

Sotheby’s 2,700 sq. ft space has a similar renewal option. David Schrader, the auction house’s global head of private sales, says The Royal provides an opportunity to present outdoor sculpture in its two lush courtyards. With other luxury shopping and plenty of outdoor dining options, “people are spending hours here”, he says.

The site is an established cultural outpost, with galleries such as Sarah Gavlak already installed, and her art fair, New Wave Art Weekend, moving forward in a limited capacity this year with programming starting around Thanksgiving week at the end of November. Additionally, the nearby Miami Design District is launching its own art and design event in December, even though Art Basel in Miami Beach has been cancelled due to Covid-19.

There is still, however, a critical mass of local collectors in Florida even without the international fair, among them around 35 of the billionaires on the most recent Forbes 400 list, and major collectors such as Ken Griffin, Peter Brant, Beth Rudin DeWoody and Ann Tenenbaum and husband Thomas Lee, just to name a few. 

It makes sense, then, that other dealers are interested in launching pop-up spaces in the area. The veteran New York dealer Paula Cooper will also set up shop at 243 Worth Avenue in Palm Beach, just minutes from The Royal. It marks her first gallery outside of Manhattan after 50 years in business. Lehmann Maupin, too, has just announced a seasonal space

gallery announced it and Lehmann Maupin said they already were investigating Palm Beach before they learned the other dealers had similar ideas

Potential art sales have also been fuelled by Palm Beach’s residential boom. Holly Meyer Lucas, Compass’s founding principal in Palm Beach, estimates the number of listings sold increased 62%, and the average price-per-square footage of sold listings increased 82% compared with last year.

The migration southward, however, predates the pandemic. Florida is a state with no income tax and when New Yorkers lost their state and local tax deduction in 2017, “it drove high-net-worth people down here”, Meyer Lucas says. But she adds that, since March, she has seen younger families typically in the market for second homes relocating to Palm Beach and scouting local school districts for their children. “People suddenly spending $8m to $10m on their new home have plenty of blank walls to fill,” she says—and they are not going anywhere soon.





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