The FA launch England Football as governing body create new visual identity for the nation's game

The Football Association have launched England Football – the governing body’s new visual identity to promote grassroots participation and the various national teams.

The new visual identity went live on Wednesday with the aim of creating more opportunities for people to play, coach and support football whilst also offering a better connection with the grassroots game and England’s national teams.

EnglandFootball.com will be the new digital home of English football for players, fans, coaches and volunteers, providing a one-stop online hub across all levels of the game, while the website also also becomes the lead destination to follow all England teams all the way up to the senior men’s and women’s squads.

The FA have created a new visual identity to promote their work across all levels in England 

Mark Bullingham, Chief Executive of The FA, said: ‘This is a significant change as we unite all our grassroots initiatives and programmes under one banner.

‘England Football will harness the unique ability of the England teams to inspire future generations and positively impact participation at all levels of the game.

‘Kids want to be the next Steph Houghton, Harry Kane, Nikita Parris or Raheem Sterling.

‘As well as inspiring future generations, England Football’s digital tools will help us to create more opportunities to play, coach and support the game, nationwide.

‘We want football to be for all and to play a major role in getting the country active following the impact of COVID 19 – England Football will help achieve that.’

The new platform will have all the latest news and developments on the men’s senior team

It will also be the place to go for news on the women’s game and all youth and grassroots levels