SEATTLE — Maisie Antoniello has been named vice-president of marketing at Jones Soda Co.
Ms. Antoniello joins Jones Soda from Starbucks Corp., where she spent the last six years as senior brand manager in various business units in both retail and packaged goods divisions. During her time with Starbucks, she was senior brand manager of lunch, senior brand manager of ready-to-drink marketing and the North American coffee partnership with PepsiCo, Inc., and senior brand manager of global blended.
Prior to Starbucks, she spent five years with PepsiCo’sFrito-Lay division in a range of marketing roles, including director of Kroger shopper marketing, senior marketing manager of channel innovation and marketing manager of Cheetos innovation. Before that, Ms. Antoniello was a marketing intern in the Kellogg Co.’s health and wellness business with a focus on the Special K brand. Earlier in her career, she was an account executive of Burger King account services for Equity Marketing.
“Bringing on an experienced marketing leader like Maisie is an important step forward for Jones Soda,” said Jennifer Cue, chief executive officer of Jones Soda. “Maisie has a proven track record of developing and commercializing new product innovations that have led to profitable growth at notable, global C.P.G. brands. We have the utmost confidence she will devise and execute the necessary strategies to further expand our current portfolio, along with playing an integral role in our efforts to commercialize a C.B.D.-infused beverage line.”
