KANSAS CITY — Emerging and established brands are bringing new flavors to the ice cream category, drawing inspiration from breakfast foods, classic movies and more.

While the standard vanilla, chocolate and cookies and cream top the list of consumers’ favorites, according to the International Dairy Foods Association, product developers have churned out imaginative indulgences over the past year. A recent example is the product of a partnership between Kraft Heinz Co. and Van Leeuwen Ice Cream to introduce limited-edition ice cream inspired by Kraft Macaroni & Cheese, complete with cheese powder and turmeric for coloring.

“We know that there is nothing more refreshing on a hot summer day than ice cream,” said Emily Violett, senior associate brand manager for Kraft Macaroni & Cheese.  “That is why we wanted to combine two of the most iconic comfort foods to create an ice cream with the unforgettable flavor of Kraft Macaroni & Cheese we all grew up with. As big fans of Van Leeuwen, we knew they’d be the perfect partner to create this ice cream with us. Not only does it taste delicious, but it’s also made with high-quality ingredients and contains no artificial flavors, preservatives, or dyes, just like our Kraft Macaroni & Cheese.”

Other recent launches incorporate the flavors of morning meal staples, from cereal milk to everything bagel to butter coffee. The signature treats popularized by Milk Bar dessert shops are popping up in pints at Whole Foods Market stores nationwide. And supermodel Tyra Banks has put her name on a new line of custard-style ice cream with such nontraditional flavor combinations as strawberry birthday cake and chocolate barbecue. The latter combines smoked chocolate ice cream with brownie pieces, roasted almonds and a bourbon cookie dough truffle.

“Ever since I was a little girl, my mama and I have been obsessed with the creamy, crunchy, ooey-gooey comfort and delight of ice cream,” Ms. Banks said. “Everybody has their own unique stories and moments with ice cream at the center of them — hot summer days, celebrations, even broken hearts — but ice cream always made it better.”

View slideshow of ice cream products.



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