Lifestyle

Perrier-Jouët Unveils A Fabulous New Champagne Bar In Time For Summer


There are tasting rooms, and then there are tasting experiences. Consider the brand new offerings at Maison Perrier-Jouët in Epernay, France—the heart of the Champagne region. Perrier-Jouët, one of the many esteemed Champagne houses in Epernay, is located on the imposing Avenue de Champagne—a street that feels more like Embassy Row than an avenue devoted to a beverage that celebrates life. However, Perrier-Jouët’s newly unveiled and reimagined Cellier Belle Epoque, Boutique and Maison Belle Epoque (a UNESCO heritage site) are part and parcel of the House’s efforts to invigorate tourism in Champagne—lending the imposing Avenue de Champagne a more welcoming, “bon vivant” vibe in the process.

The entrance to the Cellier, which was once a mere parking lot, has been completely reimagined. Now, visitors are greeted by a charming outdoor patio, beautifully landscaped and resplendent with botany—flowing plants, trialing vines and flowers embrace the space. Seating and lounging areas are scattered about, tucked into little corners or underneath the shade of a fetching umbrella. Comfortable alfresco seating invites guests to linger over a glass. Every aspect of the terrace was conceived with intention, right down to the brick pathways that mimic the pathways in the caves beneath where the Champagnes are stored.

Should it be raining, wander inside the Champagne bar where you’ll discover several installations of the Maison’s artwork collection. This is France after all so culinary pairings are practically a requirement—and the Maison leaves nothing to chance with a small menu of sublime champagne and food pairings created by Maison Perrier-Jouët Cellar Master Séverine Frerson and the house’s new head Chef Sébastien Morellon. The Cellier’s light bites are a nice preview of Perrier-Jouët’s fine dining offering across the street at the Maison Belle Epoque.

Maison Belle Epoque is a mansion with UNESCO World Heritage status that was built in the late 18th century and acquired by the Perrier-Jouët family in 1850, becoming the family home. It was converted to a formal reception house in the 1980’s and today, offers exquisite multi-course lunches from new Head Chef Sébastien Morellon paired with several different Perrier-Jouët expressions. The setting for this elaborate meal takes one back in time to the 1920’s; everything from wallpaper to lighting reflects that fact that this home is Europe’s largest private collection of French Art Nouveau.

The formal seated lunches have been on offer since July of last year. Take note, travelers will make a booking months prior to visiting, as spots fill quickly.

On your way home pop into the winery’s boutique for a proper memento—a jar of their exclusive honey from the beehives installed in the house vineyard.



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