Lanzavecchia has been with the Genesis brand since its launch in 2015 and invested in sales and service amenities well before the brand’s low volumes seemed to warrant them.
Going beyond his franchise requirements, he created a Genesis lounge in the Hyundai store with a separate sales staff. The Genesis operation has its own business development center and a team of valet drivers with brand-specific uniforms.
The extra efforts have paid off. Genesis of Cherry Hill has a 4.9-star customer rating, on a five-star scale, from its Google reviews, and Genesis has said it is one of the brand’s highest-volume U.S. sellers.
Lanzavecchia expects his sales to reach 600 vehicles this year, or nearly triple the 214 deliveries in 2020, thanks to the launch of two crossovers last December. In the first five months of this year, the Cherry Hill operation has sold 212 vehicles, including 66 in May alone.
“Through May, we’re up 281 percent, and nationally the brand is up about 140 percent, so we’ve doubled the performance of the brand nationally,” Lanzavecchia said. “That’s due to those early investments.”
