Horse Racing

New Holland And Equine Equipment Form Alliance To Bring Ag Equipment To Horse Industry


Equine Equipment, a Georgetown, KY, company offering dedicated discounts to participants in the horse industry, has formed a sales alliance with New Holland, a leading agricultural and construction equipment manufacturer.

With roots firmly established in the farm-equipment industry, New Holland has a brand heritage reaching back to 1895, manufacturing low, mid- and high horsepower tractors, a full range of hay equipment including balers, light construction equipment and more.

“Equine participants are shopping for demonstrable value, making New Holland the perfect fit,” says Brett Davis, Vice President, New Holland, North America. “By working with Equine Equipment, we’re providing those in the horse industry exclusive savings opportunities from partners who truly understand and care about their operation.”

Equine Equipment works to understand the needs of each customer–including racetracks, large stables, ranches and veterinarians–and connect the customer with their local participating New Holland dealer. The partnership ensures the customer gets the right equipment for their operation at a discounted price, as well as great service after the sale.

“This partnership will benefit the entire equine community by delivering quality products from a worldwide leader in farm equipment. I am honored that New Holland has placed its trust in my company,” says Steve Andersen, founder of Equine Equipment. “It’s a pretty simple concept: If you offer the top brands, top dealers and excellent service with a clear and concise savings program, you’ll be helping the industry.”

Equine Equipment programs provide direct and tangible financial and other support to farms, tracks and others in the equine industry, with discounts offered in the U.S. and Canada.

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