In the meantime, Lucid is hoping that the Air’s performance and design will help it stand out in the eyes of consumers — not only from Tesla’s offerings but from a slew of electric vehicles that traditional automakers are rolling out.
Derek Jenkins, Lucid’s senior vice president of design and brand, said the Air’s long cabin and relatively low build give it an “elegance” that helps the exterior stand out from other electric and luxury cars.
“I think the idea, oftentimes in design, is we have to catch people’s eye,” he said. “We have to look different and stand out. And so often in design terms, that means adding flash and adding stuff to the car. I feel like we’re in that phase with automotive design in general. It’s like, oh you want to get attention? Make a bigger grille.”
Lucid instead is going for “boldness through simplicity,” he said.
“I believe strongly in that because it’s more memorable and unique and has a better chance at longevity,” Jenkins said.
Reuters contributed to this report.
