REIMAGINE PRODUCT DEVELOPMENT HOW TO BE NIMBLER AND MORE RESPONSIVE SPEED, AGILITY AND LONGEVITY HAVE ENABLED SOKOL CUSTOM FOOD INGREDIENTS TO THRIVE Elite athletes rely on experience combined with exceptional speed and agility to separate themselves from the competition. The same goes for food and beverage product development, where the same attributes that help elite athletes succeed are required to separate exceptional service providers from those with lesser capabilities. SOKOL Custom Food Ingredients, Countryside, IL, embraces experience, speed and agility to help its customers succeed in a fragmented, rapidly changing marketplace. "Speed to market is critical," said John Novak, chief executive officer. "Being at the forefront of new trends is key to capturing market share. This requires not only rapid product development but also a robust and efficient process to commercialize." Speed has become a central tenet of the food and beverage product development process. Many large and mid-size manufacturers have reorganized their innovation processes to be more efficient, to be able to keep pace with smaller, more agile competitors that are able to quickly capitalize on emerging trends. Larger companies are removing layers from their product development infrastructure that may create inefficiencies and slow speed to market. But as the layers are removed manufacturers are relying on supplier partnerships to support trend analysis, ideation and execution. These companies also are seeking partners who will help them stay ahead of their competition. SOKOL Custom Food Ingredients is one such partner. The company manufactures sauces for a variety of applications, including bakery,
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