REIMAGINE
PRODUCT
DEVELOPMENT

HOW TO BE NIMBLER AND
MORE RESPONSIVE

SPEED, AGILITY AND LONGEVITY
HAVE ENABLED SOKOL CUSTOM
FOOD INGREDIENTS TO THRIVE
Elite athletes rely on experience combined
with exceptional speed and agility to separate
themselves from the competition. The same goes
for food and beverage product development,
where the same attributes that help elite athletes
succeed are required to separate exceptional
service providers from those with lesser
capabilities. SOKOL Custom Food Ingredients,
Countryside, IL, embraces experience, speed
and agility to help its customers succeed in a
fragmented, rapidly changing marketplace.
"Speed to market is critical," said John Novak,
chief executive officer. "Being at the forefront
of new trends is key to capturing market share.
This requires not only rapid product development
but also a robust and efficient process to
commercialize."
Speed has become a central tenet of the food and
beverage product development process.

Many large and mid-size manufacturers have
reorganized their innovation processes to be more
efficient, to be able to keep pace with smaller,
more agile competitors that are able to quickly
capitalize on emerging trends.
Larger companies are removing layers from their
product development infrastructure that may
create inefficiencies and slow speed to market.
But as the layers are removed manufacturers are
relying on supplier partnerships to support trend
analysis, ideation and execution.
These companies also are seeking partners who
will help them stay ahead of their competition.
SOKOL Custom Food Ingredients is one such
partner. The company manufactures sauces
for a variety of applications, including bakery,

Table of Contents for the Digital Edition of Reimagine Product Development – Sokol 2020

Reimagine Product Development – Sokol 2020 – 1
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https://www.nxtbook.com/sosland/sokol/2020_11_01

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