Darley America today announced that Hallie Hardy, most recently client marketing coordinator at the company’s Jonabell division in Lexington, Ky., will join the sales team to concentrate on selling seasons for the Darley stallions.
Nomination manager Darren Fox said, “Hallie possesses a great deal of knowledge about the Thoroughbred industry, and we couldn’t be more pleased to bring her on board with the sales team. Her past experience reflects both a global and domestic view of our business which positions her very well to succeed in her new role.”
Hardy graduated from the University of Kentucky with a degree in Equine Science and Management. Upon graduation, she joined The Jockey Club’s America’s Best Racing bus tour as a Brand Ambassador, traveling to all the major U.S. racing jurisdictions and promoting the sport.
Following a year as a brand ambassador, Hardy traveled overseas first as a student in the Irish National Stud Breeding Course and then as a Godolphin Flying Start trainee. After completing Flying Start in 2016, Hardy worked for Godolphin’s marketing department helping with the inaugural year of the Thoroughbred Industry Employee Awards before spending a winter working for trainer Graham Motion.
In 2017, she was hired by WinStar Farm as their client relations liaison. In 2018, Hardy came back to Godolphin where she has worked for the marketing team, focusing on client marketing as well as assisting with other important initiatives.
“I am delighted to take on this new responsibility with the nominations team and look forward to continuing to meet our clients across the industry,” Hardy said. “I have been so very fortunate throughout my career and it’s an incredible time to be a part of this organization. I am excited to see what the future holds.”
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