The Geneva International Motor Show (GIMS) said it was cancelling the annual exhibition after consultation with the Swiss government.
A spokesperson answering Forbes questions on the telephone, said the show was called off Friday morning after talking to health authorities about the impact of the coronavirus.
Media events were scheduled to start Monday, including the European Car of the Year announcement. Official media days are March 3 and March 4. The show was to open to the public March 5 through 15 at the Palexpo exhibition center.