Basketball

From NBA blue collar hero to fashion king: The unpredictable rise of P.J. Tucker


There’s never quite been an NBA player quite like P.J. Tucker. There have been celebrity players, fashion icons and sneaker pitch men before Tucker to be sure, but they all had one thing in common. They were All Star players who garnered enormous media attention by virtue of their play.

P.J. Tucker would never be on anyone’s Wheaties box or in their Gatorade commercial yet here he is, the most blue collar of NBA role players, sitting front row at fashion shows in Milan just a few seats from Anna Wintour. NBA role players don’t generally earn these types of looks off the court. And they certainly don’t start bidding wars amongst the major shoe companies when their deals are up the way Tucker did in 2019 before ultimately resigning with the swoosh.

Tucker spoke with me for a 1 on 1 and we discussed a wide range of topics from his already sold out sunglasses collaboration with super dope indie Temples and Bridges to how his love of clothes…





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