One pet food company is looking to open the purr-fect Italian dining experience for New Yorkers.
Purina’s Fancy Feast brand is opening a pop-up restaurant in Manhattan’s West Village neighborhood for humans intended to ‘mirror the sensory experience of cats at mealtime’.
The ‘most popular brand of gourmet wet cat food in the US’ will operate Gatto Bianco by Fancy Feast, an Italian-style trattoria serving cat food-inspired dishes to a lucky handful of diners.
The menu, which was designed by Fancy Feast in-house chef Amanda Hassner and Michelin star chef Cesare Casella, will feature dishes like ‘salmone con pomodorini’ and ‘brasato di marzo’, according to a sample menu posted by the company.
The dishes are likely inspired by Fancy Feast’s wild salmon and beef ragu cat food flavors – which are also featured in a photo on the back of the menu.
The dishes are designed to provide ‘an inside look at the detail and expertise that goes into crafting each Fancy Feast recipe’, stated the company.
‘Food has the power to connect us to others in meaningful ways and take us to places we have never been,’ said Hassner.
According to her, the dishes will be ‘prepared in ways that help cat owners understand how their cats experience food – from flavor, to texture, to form’.
The dishes will also pay homage to traditional Tuscan cuisine from Casella’s native Italy.
The exclusive eatery will begin taking reservations for two on August 4 and will only serve 16 lucky cat aficionados in total.
This is not Fancy Feast’s first foray into human food. In 2021, the company released a cookbook Petite Feasts, detailing several human dishes inspired by their line of single-serve cat food products.
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