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Dogecoin Soars After Elon Musk Says It Can Be Used To Buy Tesla Merch


Topline

The value of meme-based cryptocurrency dogecoin surged Friday morning after Elon Musk said Tesla will accept the popular token as payment for some of its merchandise, signaling the electric car maker’s renewed interest in digital currencies after it temporarily accepted payments in bitcoin last year.  

Key Facts

The price of dogecoin jumped nearly 12% Friday morning, at one point trading just above $0.2, after Musk made the announcement on social media.  

Musk tweeted: “Tesla merch buyable with Dogecoin” and the company’s online store displayed prices for some items—including a whistle inspired by its highly anticipated Cybertruck model (300 DOGE), an electric quad bike for children (12020) and a belt buckle (835)—in both U.S. dollars and the popular crypto token. 

Dogecoin’s growth stands out amid the relative calm of top cryptocurrencies, which remained relatively flat over the past 24 hours. 

Key Background

In December, Musk said Tesla would shortly be accepting dogecoin for some products and the token’s value soared nearly 20% in an hour. Musk’s social media posts are incredibly influential and have caused dramatic shifts in financial markets in the past, particularly with cryptocurrencies and assets popular with retail traders. Interest in dogecoin, one of the most volatile assets within an already volatile asset class, has tracked Musk closely, swiftly going from a joke to one of the world’s most valuable cryptocurrencies at its peak. It is currently the 11th most valuable token and has a market capitalization of over $26 billion, according to CoinGecko.

Tangent

Tesla briefly accepted bitcoin, the world’s most valuable cryptocurrency by market cap, as payment for its electric vehicles. Musk cited concerns over bitcoin’s environmental impact when he announced the company would no longer accept it as payment, sending its value plummeting.

Further Reading

Tesla Will Accept Dogecoin Payments For Some Products And ‘See How It Goes,’ Says CEO Elon Musk (Forbes)

Bitcoin Tanks After Elon Musk Says Tesla Stops Accepting It Due To Carbon Energy Use (Forbes)





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