Claud Mintz, the Brooklyn pop artist that goes mononymously by Claud, is the first artist signed to Phoebe Bridgers’ new Saddest Factory record label. The 21-year-old musician has dropped their first single on the label, entitled “Gold,” along with a colorful music video. Check it out below.
In a press statement, Claud said that “Gold” is about a relationship that is like a “sinking ship” that rocks back and forth in time with the sea. “You know you’re sinking but at the same time you’re mesmerized by the way the ship synchronized itself with the sea,” they say. They explain that the partnership is “so tired and so old,” it’s comparable to a piece of gold that starts to rust — which “isn’t scientifically possible,” they add.
The musician conveys this sense of push and pull between the two lovers, when they sing: “I like my peace/You like to fight/I like to reach/You hold on tight.”
The music video, directed by Christina Xing, is also about “contradictions,” Claud says. In the surreal clip, Claud joins a classroom full of mythical figures — like a witch, the tooth fairy, a mermaid, and more — as the teacher tries to force them to “assimilate” into normalcy. Eventually, the troupe of characters revolt against the adult, by throwing cake at each other and breaking out into a chaotic dance party.
Claud released their latest Sideline Star project last year, which features their breakout song “Wish You Were Gay.” Earlier this year, they dropped a new remix of that song, a single featuring Del Water Gap called “My Body,” and a three-song EP entitled gay and bored.
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