Basketball

Cheesy Money: A conversation with Velveeta’s John Sabine, the voice of the strangest brand on NBA Twitter


On Thursday evening, after playing 30 minutes against the Dallas Mavericks, Oklahoma City’s Lu Dort received a typical fare of post-game questions. How did his team close out the win? What did he think of his younger teammates’ performances? How did he draw offensive fouls so frequently? Then he was given a stranger query.

“I wanted to ask you about a social media account that has expressed a quite rabid fandom for you,” the reporter began. Dort was well aware of the account in question: Velveeta’s official Twitter account, @EatLiquidGold.

“I noticed it a couple weeks ago. I love it, just that they love me and all the tweets that they do, they’re really funny,” he said. Behind his mask, he must have been amused.





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