It can be hard to cut through the noise of the beauty industry.

In between the newest ‘It’ ingredients to the latest product launches, navigating the needs from the wants is no small feat.

But when brands or their latest hyperbolic launches receive endorsements from a trusted organisation, the search becomes markedly more straightforward.

One such trusted organisation is CEW, which is a not-for-profit professional organisation with more than 1,000 members in the United Kingdom. Its annual Beauty Awards, which have been referred to as the “Oscars of Beauty”, are regarded as one of the most lauded in the industry and are voted on by over 1,000 CEW members, both industry insiders and experts alike.


How does it work?

There are three sections to the CEW Beauty Awards: mass market, prestige and mass market + prestige, and within them there are several categories – from best brand to best targeted skincare. Brands enter themselves for the awards (just one product per brand is allowed per category) and winners are chosen by the members of CEW via an anonymous online ballot.

The only exception to this is The Responsible Beauty Award, which is chosen by a panel of judges. This award, which was introduced last year, was this year won by Beauty Kubes, a plastic-free, zero-waste, and vegan solid shampoo brand.

From Charlotte Tilbury to Elemis, Molton Brown to The Ordinary, these are the winners of the CEW Beauty Awards 2020.

Mass Category Winners

Best New Body Product – The Handmade Soap Company: Lemongrass & Cedarwood Body Oil, £22.95. Shop it here

Best New Hair Product – Batiste: Dry Shampoo & Volume, £2.99. Shop it here

Best New Skin Prep — The INKEY List: Salicylic Acid Cleanser, £10.99. Shop it here

Best New Skintellectual — Balance Me: Tri-Molecular Hyaluronic Serum, £22.50. Shop it here

Best New Targeted Skincare — Balance Me: Beauty Sleep Hyaluronic Mist, £18. Shop it here

Best New Mask — The Ordinary: Salicylic Acid 2% Masque, £9.90. Shop it here

Best New Face Makeup — delilah: Pure Light Illuminating Powder, £27. Shop it here

Best New Eye Makeup — Max Factor: False Lash Effect Mascara, £11.99. Shop it here

Best New Lip Makeup — Dr. PAWPAW: Tinted Balm, £4.49. Shop it here

Best Beauty Icon — Tweezerman: Classic Slant Tweezer, £21.95. Shop them here

Best New Brand – The INKEY List, from £4.99. Shop it here

Prestige Category Winners

Best New Body Product — NUXE: Rêve de Miel Body Oil Balm, £22.50. Shop it here

Best New Hair Product — Living Proof: Color Care Whipped Glaze, £12. Shop it here

Best New Skin Prep — ELEMIS: Pro-Collagen Insta-Smooth Primer, £58. Shop it here

Best New Skintellectual — Tan-Luxe: Super Glow, £35. Shop it here

Best New Targeted Skincare — ELEMIS: Pro-Collagen Rose Facial Oil, £67. Shop it here

Best New Mask — ELEMIS: ULTRA SMART Pro-Collagen Aqua Infusion Mask, £120. Shop it here

Best New Face Makeup — Laura Mercier: Flawless Lumière Radiance-Perfecting Foundation, £32. Shop it here

Best New Eye Makeup — Charlotte Tilbury: Pillow Talk Luxury Palette, £40. Shop it here

Best New Lip Makeup — NARS: Lipstick Renovation, £22. Shop it here

Best New Fragrance — Molton Brown: Flora Luminare Eau de Parfum, £110. Shop it here

Best Beauty Icon — ELEMIS: Pro-Collagen Marine Cream, £87. Shop it here

Best New Brand – PRAI Beauty, from £10. Shop it here

Mass & Prestige Category Winners

Best New Grooming Product – Molton Brown: Geranium Nefertum Bath & Shower Gel, £22. Shop it here

Best New Sun Care or Self Tan — Tan-Luxe: Super Glow, £35. Shop it here

Best New Hand or Foot Product — Burt’s Bees: Moisturising Hand Cream with Shea Butter, £6.99. Shop it here

Best New Beauty Tool or Accessory — Tangle Teezer: Fine & Fragile Detangling Hairbrush, £12. Shop it here

Best New Wellbeing Product — This Works: Love Sleep Pillow Spray, £30. Shop it here

Best New Vegan Beauty Product — ELEMIS: Superfood Cica Foaming Cleanser, £25. Shop it here

Best New Beauty Supplement — The Organic Pharmacy: 10 Day Detox Kit, £99.95. Shop it here

Best British Brand – Charlotte Tilbury Beauty, from £5. Shop it here

Responsible Beauty Award – Beauty Kubes: Shampoo for Normal to Dry Hair, £9.50. Shop them here



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