Basketball

Bulls’ DeMar DeRozan signing new Nike deal to remain face of Kobe Bryant line: Sources


Chicago Bulls star DeMar DeRozan is signing a new four-year deal with Nike to remain the face of the brand’s Kobe Bryant signature line, sources told The Athletic on Monday.

DeRozan, 32, is fresh off of making the All-NBA second team and is known for wearing both retro and unreleased Kobe sneakers. The five-time All-Star averaged 27.9 points, 5.2 rebounds and 4.9 assists per game across 76 starts. He put up 20.8 points, 5.4 rebounds and 4.8 assists while averaging 40.6 minutes per game in Chicago’s first-round playoff series against the Milwaukee Bucks.


DeRozan’s Kobes worn for Game 4 of the first-round series against the Bucks. (Photo: David Banks / USA Today)

The late Los Angeles Lakers star Bryant first joined Nike in June of 2003, following a six-year deal with Adidas that he had signed at age 17. Nike continued the business relationship after Bryant’s 2016 retirement, with the Kobe AD line, and has released more than a dozen signature Bryant shoes overall.

After a previous deal between Nike and Bryant expired in April 2021, over a year after his death, the sportswear behemoth reached a new long-term deal with Bryant’s estate in March of this year.





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