“Honestly, it’s been the Achilles’ heel of our brand,” said Cooper Ericksen, group vice president for product planning and strategy for Toyota Motor North America.
“With all the pain that we have endured with remote touch interface and joysticks? Believe me, we want to go as fast as humanly possible” to get the new system installed in the rest of Lexus’ models.
Lexus Interface is a ground-up redesign of the brand’s infotainment system that’s been in development by subsidiary Toyota Connected since 2018, and it was specifically designed for North American customers.
The system resides on a touch screen, employs a wide range of voice-activated functions, can be updated over the air, has user profiles that allow individual settings to follow the user from Lexus product to Lexus product and features enhanced navigation and a virtual digital assistant.
In short: It is everything that Lexus’ current infotainment system is not.
